BOMBAY SHAVING COMPANY CASE STUDY
BOMBAY SHAVING COMPANY CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR
Co-Founder and CEO: Shantanu Deshpande
BOMBAY SHAVING COMPANY BUSINESS MODEL
Bombay Shaving Company manufactures and markets personal care products that include razors, scrubs, and beard serums for men.
STORY BEHIND THE IDEA BOMBAY SHAVING COMPANY
Shantanu Deshpande was happy with his McKinsey job. But things changed after a converstion with a friend who was then interning at hipster New York shaving brand Harry’s. The thought of blades, shaving cream and men’s grooming got Shantanu’s brain cells buzzing. Could there be an opportunity in India?
He spoke to family, friends and general consumers about their shaving habits and one thing became clear- nobady really wanted to shave. In fact, many men hated the daily ritual and, if given the option, would not shave. That was Shantanu’s Eureka moment; it led to the birth of The Bombay Shaving Company in October 2015.
Brand Ambassador: Bollywood Actor Kartik Aaryan.
FUNDING
Beardo Total Funding: $12M
In Aug 2016, it achieves $600K in Seed Round.
In Aug 2017, It achieves $2.5M led by fireside ventures.
In Aug 2018, it achieves $2.6M in Series A led by Colgate-Palmolive and Fireside Venture.
In Dec 2019, it achieves $6.3M led by Sixth Sense Ventures, Colgate Palmolive Asia Pacific.
INVESTORS
Fireside Venture, Colgate-Palmolive, and Sixth Sense Ventures.
ESTIMATED ANNUAL REVENUE
$9M
DISCOVER
FOUNDED: 2015
FOUNDER: Shantanu Deshpande
HEADQUARTERS: New Delhi, India
ESTIMATED ANNUAL REVENUE: $9M
EMPLOYEES: 51+
Industry Sector: Personal product
FACEBOOK FOLLOWERS: 36,565+
TWITTER FOLLOWERS: 651+
CATEGORIES: Beard, Shave Care, Bath Care, Skin Care.
COMPETITORS
HU, The Man Company, Rituels, Beard Lab, Mancaveinc, Beardbrand, Harry’s, Beardo, and The Art Of Shaving.
Thanks for reading
BOMBAY SHAVING COMPANY CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR