CHAAYOS CASE STUDY

CHAAYOS CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE, INVESTORS

CEO and Co-Founder : Nitin Saluja

CHAAYOS BUSINESS MODEL

Chaayos is chain of retail shops that sells chai, chats, breakfast and meals and also facilitates online orders. Chaayos was founded in November 2012. well today, Chaayos is the market leader of the chai industry and sells more than 16000 cups of chai every day. Chaayous have total of 53 in location- Delhi, Gurgaon, Noida, Mumbai, Chandigarh, Karnal and Ambala.

STORY BEHIND THE IDEA

Nitin Saluja’s mom taught him how to make chai, he was designated chai maker of his family. so he guess it was something that was present in him from a very early age. it was when he moved to the US to work at Opera Solutions that he realised the unavailability of chai and the void that it created in his day to day life. his wife and he used to go out for meals quite often and on the way back would crave that perfect cup of chai. this got Nitin thinking that ” let alone the US- even in Delhi it wasn’t possible to get a great cup of chai in a nice setting, when you stepped outside your home. he knew he wanted to change this and planned for two years about how he was going to give india its first chai cafe. Finally in 2012 Nitin opened their very first cafe in Cyber city Gurugram.

FUNDING

Total funding  is $19.3 million.

Sep 2018: $ 12 million in Series B led by SAIF Partners and Tiger Global Management.

Oct 2017: $2 million.

May 2015: $5 million in Series A.

Jun 2014: $333.1K Seed funding.

 

INVESTORS

SAIF Partners and Tiger Global Management

COMPETITORS

CHAI POINT,CHAIPATTY,INFINITEA,CHAI THELA,TEANATION,TEABOX,UDYAN TEA,TPOT,TEA TRAILS AND CHAI KINGS.

CITIES

Delhi, Gurugram, Noida, Chandigarh, Karnal, Ambala and Mumbai.

DISCOVER

FOUNDED:  2012

HEADQUATERS: New Delhi

CEO & CO-FOUNDER : Nitin Saluja

REVENUE  : $12 Million

CAFE: 53

EMPLOYEES : 250

TWITTER FOLLOWERS: 3,047

FACEBOOK FOLLOWERS: 53,260

Thanks for reading

CHAAYOS CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE, INVESTORS

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