DREAM11 CASE STUDY

DREAM11 CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

DREAM11 CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

DREAM11 CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

Co-Founder and CEO: Harsh Jain

DREAM11 CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

DREAM11 BUSINESS MODEL

Mumbai based startup Dream11 is an online platform that allows users to create a virtual team of real-life players and earn points based on the performance of these players in real matches.

STORY BEHIND THE IDEA DREAM11

Dream11 was co-founder by Harsh Jain, who did engineering from the University of Pennsylvania, and Bhavith Sheth, a graduate from Mumbai’s Dj Sanghavi, back in 2008, when both were around 22. Jain was then working as a marketing manager at infrastructure and real estate firm Jai Crop, promoted by his father Anand Jain.

Dream11 started as a personal project, as both Jain and Sheth were big fans of English football fantasy leagues. They wanted to do something similar for IPL, which had just started and thought there will be others like them.

At the same time, the duo dabbled in other ventures, including a digital and social media agency called Red Digital in 2010 which they sold to Gozoop for about Rs 7 crore in 2013. Meanwhile, Jain and Sheth also got their MBAs from the US.

Initially, dream11 ran as an ad-based model with a season-long format, which did not find many takers. By 2012 the company decided to stop this model and instead focus on daily matches and allow users to put money on the teams.

Dream11o allows you to choose a team before a match starts, and pick which players will perform the best. Based on their performance during the actual match, you accumulate points and get a rank at the end of the game. if you participate in a game with money, it goes into a common pool, and you get winnings based on the ranks after being charged a service fee.

From just 300,000 users in January 2015, the company reached 1.3 million by the end of the year, This number jumped to 5.7 million by the end of 2016, then to 17 million in 2017, and to over 8 Crore+ now.

DREAM11 CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

FUNDING

Dream11 Total Funding: $100M

Dream11 has raised a total of $100M in funding over 5 rounds. Their latest funding was raised on Apr 9, 2019, from a Secondary Market round.

Jan 5, 2015, in Series A.

Dec 4, 2015, in Series B.

Jan 17, 2017, in Series C led by Kalaari Capital and Multiples.

Sep 6, 2018, raised $100M in Series D led by Tencent Holdings.

Apr 9, 2019, in Secondary Market Round led by Steadview Capital.

INVESTORS

Tencent Holdings, Steadview Capital, Kalaari Capital, Multiples.

ESTIMATED ANNUAL REVENUE

$112M

NEWS

Dream11 wins IPL title sponsorship right for Rs 220 Crore.

DREAM11 CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

DISCOVER

FOUNDED: 2008

Co-FOUNDER: Harsh Jain

HEADQUARTERS: Mumbai, Maharashtra

ESTIMATED ANNUAL REVENUE: $112M

EMPLOYEES: 500+

INDUSTRY SECTOR: Internet Software

FACEBOOK FOLLOWERS: 2,355,127+

TWITTER FOLLOWERS: 13,984+

USERS: 8 Crore+

CONTESTS: Daily

SPORTS: Cricket, Football, Baseball, basketball.

BRAND AMBASSADOR: M S DHONI

 

COMPETITORS

FanFight, DFC, CricnWin, Khelchamps, My11Circle, Myteam11, Halaplay, Fantasy Power11, Fanmojo, Fantain, Fanbash

Thanks for reading

DREAM11 CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

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