GROFERS CASE STUDY

GROFERS CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

Founders (from left) Albinder Dhindsa and Saurabh kumar

Albinder Dhindsa: He completed his Bachelors in Technology from the IIT-D and has also pursued his Masters in Business Administration from the Columbia University-Columbia Business School, After completing his education he came back to India and joined Zomato as Head of International Operation, he worked there for 3 years and grasped the knowledge on how to run a business while he was working on Zomato he worked on the idea of Grofers,

Saurabh Kumar: He is graduated from IIT-Bombay and went to the University of Texas for his MS. He worked Cambridge Systematics along with Albinder Dhindsa, he had also worked with Opera Solution as Senior Analyst Rasilant Technologies in Mumbai as a COO.

GROFERS BUSINESS MODEL

Grofers is an online platform that helps to order groceries, Bakery, fruits, flowers, meats, pet care, and vegetables, etc.

GROFERS STORY BEHIND THE IDEA

Albinder Dhindsa and Saurabh kumar met each other while working for Cambridge Systematics. Both of them kept in touch even after leaving that job and discover the huge gap in the logistics or delivery industry and could sense a huge untapped opportunity. Hence they quickly got together again and start working on the idea and laid the foundation for their startup.

In 2013 they launched an app named Onenumber. Service was to provide an on-demand pickup & drop service from the shop like pharmacy, grocery, and restaurants for a customer. It was basically a one-stop solution for customers’ local delivery needs but soon they realized that 90% of their orders are for groceries and pharmacy products hence the change their model to concentrate only on groceries and pharmacy and rebranded themselves as Grofers.

GROFERS REVENUE MODEL

Grofers has tied-up with merchants and stores in local areas. Grofers allows these stores or merchants to have more customers through their app and they charge some commission(8%-15%). Grofers charges 8% on order below 700 and 12%-15% commission on orders below 1,000.

FUNDING

Grofers Total Funding: $517M

In Feb 2015, it achieves $10M in Series A

 

In Apr 2015, it achieves $35M in Series B

In Nov 2015, it achieves $120M in Series C

In Oct 2017, it achieves $14.7M in Equity

In March 2018, it achieves $62M in Series E

In May 2019, it achieves $200M in Series F

In Jul 2019, it achieves $10M in Series F

In Oct 2019, it achieves $20.1M in Equity

In Nov 2019,it achieves $45.2M in Equity

INVESTORS: Sequoia, Softbank, Tiger Global Management, KTB Investment, and Abu Dhabi Capital Group.

DISCOVER

FOUNDED: 2014

HEADQUARTERS: Gurugram, Haryana

ESTIMATED ANNUAL REVENUE: $400M

EMPLOYEES: 5,000+

Industry Sector: Retail Distributors

LOCAL DELIVERY: Guaranteed within 90 minutes under 4Km

OPERATED IN CITIES: Delhi, Mumbai, Gurugram, Bangalore, Pune, Jaipur, Chennai, Hyderabad, Kolkata, Lucknow, Ahmedabad, Noida, Ghaziabad, Kochi, Kanpur, Faridabad, Meerut, Rohatk, and Bhiwadi.

COMPETITORS

BigBasket, Dunzo, Dimart, PepperTap, Natures Basket, ZopSmart, Tokri, Kingbasket, Grocerskey, and Satvacart.

ACQUISITIONS

In Oct 2015, it acquired Townrush and Spoonjoy.

GROFERS APP

Groffers app is available on Google play store with 4.2 stars.

Lowest prices guaranteed on all your groceries.

100% return and exchange policy.

Multiple Payment Options: COD, credit & debit cards, net banking, and wallets.

You can search in 6 regional languages.

5,000+ products 

Thanks for reading

GROFERS CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

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