INSTACART CASE STUDY
INSTACART CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR
Founder and CEO: Apoorva Mehta
Education: Electrical Engineering from University of Waterloo.
Also Worked on Amazon’s Fulfillment Engine to deliver packages quickly and efficiently to customers.
INSTACART BUSINESS MODEL
Instacart is an online marketplace that allows users to order and buy vegetables, fruits, and grocery products from local stores.
STORY BEHIND THE IDEA INSTACART
Apoorva was born in India and moved with his family to Canada in 2000. After completing Engineering at the University of Waterloo in 2008 he worked for several companies like BlackBerry, Qualcomm, and then Amazon as a supply chain engineer.
One day he left his job from Amazon and tried to start his own company.
Apoorva started more than 20 companies and got failure.
He tried building an ad network for social gaming companies and developing a social network specifically for lawyers, among other start-ups.
After all failure, he found his real passion and founded Instacart in 2012.
INSTACART FUNDING
Total Funding: $2.2 Billion
Oct 2012, raised $2.3M in Seed Round of Funding.
Apr 2013, raised $192.6K in Dept Round.
Jun 2013, raised $8.7M in Series A.
Jun 2014, raised $42.4M in Series B.
Dec 2014, raised $220.2M in Series C.
Mar 2017, raised $413M in Series D.
Feb 2018, raised $349.1M in Series E.
Oct 2018, raised $871M in Equity.
Jun 2020, raised $225M in Equity.
Jul 2020, raised $100M in Equity.
INVESTORS
T. Rowe Price, DST Global, General Catalyst, Coatue, Glade Brook, Sequoia, Andreessen Horowitz, Combinator, Kleiner Perkins, Canaan, Khosla Ventures, Comcast Ventures, Thrive Capital, SV Angel, and Y Combinator.
COMPETITORS
Shipt, FreshDirect, Peapod, Blue Apron, Postmates, Cornershop.
COMPANY VALUATION
$13.7B
Estimated Annual Revenue
$2.9B
Revenue Model
Instacart earns in different ways:
1. Delivery FEE
2. 5% Service FEE
3. Service Tips
4. $3.99 Delivery charge for order value more than $35
5. $7.99 Delivery Charge for order value less than $35.
6. Express Membership(Free Delivery)
Yearly $99, and Monthly $9.99
7. Advertising
ACQUISITIONS
Jan 2018, acquired UNATA in $65M
DISCOVER
FOUNDED: 2012
CEO: Apoorva Mehta
HEADQUARTERS: San Francisco, California
ESTIMATED ANNUAL REVENUE: $2.9B
Industry Sector: Application Software
CITIES: 1,200 across 25 states of USA.
MARKET: 36
ESTIMATED EMPLOYEES: 1,200+
TWITTER FOLLOWERS: 22,010+
FB FOLLOWERS: 255,402+
Thanks for reading
INSTACART CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR