JIO MART CASE STUDY

JIO MART CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

JIO MART CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

JIO MART CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

Founder: Mukesh Ambani

JIO MART CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

JIO MART BUSINESS MODEL

JioMart is an O2O(online-to-offline) grocery retailing market place. where users can browse through products and place orders online, and complete the transaction offline at the nearest store located in the customer’s locality.

STORY BEHIND THE IDEA JIOMART

JioMart wasn’t an overnight expedition of Mukesh Ambani but a well-assessed move with the sole motive of capturing the highly sought-after E-commerce segment which is projected to grow up to $1.2 Trillion by 2021.

He already has a good customer base in the retail sector with reliance fresh which functions Successfully on the brick-and-mortar model. JioMart owner Mukesh Ambani’s plan to set up an E-commerce platform started way back in 2019.

JioMart began functioning in January 2020 and currently operational in Navi Mumbai, Thane, and Kalyan.

JIOMART REVENUE MODEL

It connects with local retailers and delivers goods to the customers by procuring them from the nearest store located in the customer’s locality. In this case, the customer will use official WhatsApp number to place order.

JIO MART CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

HOW TO PLACE ORDERS ON JIO MART

To place orders from JioMart Kiranas, users have to send an introductory WhatsApp message to +91 8850008000.

They receive a “Welcome to JioMart WhatsApp order Booking Service” message, along with a shopping link that is active for 30 minutes.

Then link takes them to a page where they have to enter their personal details like mobile number, area, locality, society name, and house number.

After that, they are taken to a selection of essential grocery items, which they can add to their cart. JioMart had earlier announced that it would offer a catalogue of more than 50,000 products.

Once the order is generated, JioMart sends customers an Invoice along with the Kirana store’s address details and Google Maps location.

The customer gets an SMS from the Kirana Partner once the order is ready, after which they can pay at the store and pick up the order.

Customers will have to place their orders by 7 pm every day, which would be ready at their nearest JioMart Kirana within the next two days.

 

JIO MART CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

DISCOVER

FOUNDED: May 2020

FOUNDER: Mukesh Ambani

HEADQUARTERS: Mumbai, MH.

Industry Sector: Online Grocery, E-commerce.

WEBSITE: jiomart.com

CATEGORIES: Fruits & Vegetables, Dairy & Bakery, Staples, Snacks & Branded Foods, Beverages, Personal care, Homecare, and Baby care.

CURRENTLY OPERATIONAL: Navi Mumbai, Thane, and Kalyan.

Thanks for reading

JIO MART CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

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