KHATABOOK CASE STUDY

KHATABOOK CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE, INVESTORS

CEO and Co-Founder Ravish Naresh

KHATABOOK BUSINESS MODEL

KHATABOOK is Bangalore based startup founded onOctober 2018. Khatabook is mobile app which help small merchants to degitize there accounting and credit balance recording. basically Khatabook is helping to reduce burden of maintaining and accounting paper accound books. it is like khata in your pocket.

KHATABOOK CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE, INVESTORS

STORY BEHIND THE IDEA KHATABOOK

Back in 2016, Ravish Naresh, along with his team of college friends, started Kyte.ai, a digital spend manager app. They wanted to help their users understand their expense patterns using their SMS alerts. As digital transactions happen along with SMS alerts, they felt it was a good entry point to make sense of users’ financial state.

Kyte had initial good traction and reviews, but the team realized that something was amiss. Their intelligent SMS inbox did not reach their expected growth scale. They figured that all their users were based out of metropolitan cities.

Digging deeper, they found that first-time online users did not deal in digital transactions. They were still relying on traditional khata, or ledger book. That is when the idea for Khatabook materialized for the Kyte team.

In 2018, it started work on a simple cash management app named it Khatabook to stress on the idea that traditional khata can be replaced by digital khata.

 

FUNDING

The total funding of Khatabook is $86 million.

May 2020 Katabook raised $60 million in Series B led by Capital Group.

October 2019 Khatabook raised $25 million in Series A led by GGV Capital, DST Global, Sequoia India, Tencent & others.

19 April 2019 Khatabook raised $1.5 million seed funding led by Sequoia Capital India.

INVESTORS

Sequoia Capital India, GGV Capital, DST Global, Tencent and others.

COMPETITORS

OKcredit, Vyaper & Khata

Estimated Annual Revenue

less then 1 million

DISCOVER

FOUNDED: OCTOBER 2018

HEADQUARTERS: Bengaluru, Karnataka

INDUSTRY SECTOR: Application Software

TRANSACTIONS: over 1 million

ON BOARDED OVER 400K BUSINESS

PLAYSTORE RATING: 4.7

EMPLOYEES: 60+

APP

Khatabook application is available on playstore with rating of 4.7, which is easy to use, you can send free SMS to customers, send payment reminders, full data backup available also. you can check and record credit/payment without internet connection ,send customer summary, payment reminder on whatsapp.

FEATURES

MANAGE CREDIT ACCOUNT

100% SAFE AND SECURE

MULTILINGUAL SUPPORT

FREE SMS REMINDERS

REPORT GENERATOR

AUTOMATIC BACKUP

 

Thanks for reading

KHATABOOK CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE, INVESTORS

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