MAMAEARTH CASE STUDY

MAMAEARTH CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

MAMAEARTH CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

MAMAEARTH CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

Co-Founders: Varun Alagh and Ghazal Alagh

MAMAEARTH CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

MAMAEARTH BUSINESS MODEL

MamaEarth is a producer and retailer of skin, face, and hair care products for kids and women.

MAMAEARTH CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

STORY BEHIND THE IDEA MAMAEARTH

When Ghazal Alagh and Varun Alagh were expecting their baby, they wanted to ensure that could do everything to keep their baby safe. Like any other caring parent, the two browsed the internet, searching for do’s and don’ts for the little one and also what products they can buy to pamper their bundle of joy.

But they were shocked to see the results. No product that matched the safety standards was available in the market. Every product they saw contained chemicals harmful to their newborns. The duo was left disappointed.

This experience drove the duo to create a brand by a parent for parents: MAMAEARTH.

Brand ambassador: Shilpa Shetty Kundra

MAMAEARTH CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

In 2016, the couple launched the brand under the parent company Honasa Consumer Pvt Ltd, in Gurugram using the best available ingredients-natural, plant-based or manmade, which are both certified safe as well as effective.

In just four years, MamaEarth became Asia’s first brand to get the MadeSafe certification for its toxin-free products. The company is aiming at reducing parental stress and is continually improving and innovating to make the world a safe place for both the babies and their parents.

 

MAMAEARTH CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

FUNDING

MamaEarth Total Funding: $23.3M

In Dec 2016, it achieves Seed funding

In Sep 2017, it achieves $1M 

In Apr 2018, it achieves $250K 

In Sep 2018, it achieves $4M in Series A

In Jan 2020, it achieves $18M in Series A

 

INVESTORS

Fireside Ventures, Sequoia India, and Stellaris.

MAMAEARTH CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

DISCOVER

FOUNDED: 2016

CEO: Varun Alagh

HEADQUARTERS: Gurugram, Haryana

ESTIMATED ANNUAL REVENUE: $5M

EMPLOYEES: 100+

Industry Sector: Personal product

FACEBOOK FOLLOWERS: 64.3K

TWITTER FOLLOWERS: 271+

CATEGORIES: Baby, Skin, Pregnancy, Heir, Men.

CASH ON DELIVERY: Available

CONTACT: [email protected]

SUPPORT: 8901555444

COMPETITORS

Marico, The Moms Co, Lotus Herbals, Emami, Dabur India, FirstCry, Bey Bee, Hul, Patanjali Ayurved and ITC.

Thanks for reading

MAMAEARTH CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

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