MITRON CASE STUDY
MITRON CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR
Founders: Shivank Agarwal and Anish Khandelwal
Shivank Agarwal and Anish Khandelwal both come from small-town, Anish is from Chakulia, Jharkhand, while Shivank is from Jhansi, Uttar Pradesh.
They are both software engineers – Shivank from IIT-Roorkee, Anish from NIT Nagpur – who met while working at travel and tourism startup MakeMyTrip.
With a shared dream of building something big for India, the duo launched Mitron Tv and Mitron clocked over five million downloads on Google Play Store.
MITRON BUSINESS MODEL
Bangalore based startup Mitron is a free Short Video and Social Platform Made in India App.
STORY BEHIND THE IDEA MITRON
Our thought process has always been that Indian consumers should be served by Indian platforms and Indian data should always be secured on Indian servers.
We always had a desire to have an Indian social media platform that understands and abides by Indian community guidelines. It pained us to see so many videos of hate and violence on different platforms, which cease to respect the law of the land. We spent a lot of time brainstorming on our startup idea before we decided to build Mitron.
Our mission is to build a short-form video app that reimagines digital engagement and entertainment while being sensitive to the users in our market and compliant with our local laws.
MITRON FUNDING
Total Funding: $25M
Aug 2020, Mitron raised $5M funding led by Nexus Ventures Partners.
July 2020, Mitron raised $20M funding in Seed Round Led by LetsVenture and 3one4 Capital.
INVESTORS
LetsVenture, 3one4 capital, Nexus Venture Partners.
COMPETITORS AND ALTERNATIVE OF MITRON
TIKTOK, MX TAKATAK, INSTAGRAM REELS, CHINGARI, ROPOSO, FUNIMATE, TRILLER, DUBSMASH, DOOBIDO, CHEEZ.
DISCOVER
FOUNDED: 2019
FOUNDERS: Shivank Agarwal and Anish Khandelwal.
HEADQUARTERS: Bangalore, Karnataka
Industry Sector: Social Network
ESTIMATED EMPLOYEES: 10+
DOWNLOADS: 10,000,000+
USERS: 17 Million
CREATORS: 2 Million
VIDEOS: 5.5 Million
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MITRON CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR