NINJACART CASE STUDY

NINJACART CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE, INVESTORS

Founders: Ashutosh Vikram, KartheeSwaran k k, Sharath Loaganathan, Thiru Nagarajan, Thirukumaran Nagarajan, Vasu Devan

NINJACART BUSINESS MODEL

Nijacart is a Bangaluru based B2B Startup Founded on 2015. Ninjacart allows farmers to sell their vegetalbles and fruits directly to shops, retailers and restaurants without middlemen invoved and  going to the collection centers and sanbji mandi or thok markit.

STORY BEHIND THE IDEA OF NINJACART

Ninjacart co-founder and CEO Thirukumaran Nagarajan, in an interview with YourStory, said that he slept in subzi mandis over a period of 3 to 4 months to understand what really happens in the market ” We used to reach the market at eight and stayed till eight or nine in the morning” he siad. he saw lots of vegetables and fruits were lying as waste and people were walking upon them and saw how lots of food is wasted. he realised that farmer have to exchanged a lots of hands and go through all middlemen before reaching to the consumer, due to that farmer hardly making any money in this hole process. to solve this problem the idea of Ninjacart arrised.  

FUNDING

Total funding of Ninjacart is $150 million.

April 2019 Ninjacart raised  $100 million in series C

December 2018 Ninjacart raised $34.6 million in Series B

July 2018 Ninjacart raised $4.9 million

March 2018 Ninjacart raised $1 million

April 2017 Ninjacart raised $5.5 million in Serise A

 

INVESTORS

Syngenta Ventures, Neoplux, Trifecta Capital, Tiger Global Management, Clark Valberg, Tanglin Venture, Steadview, AccelCapital, Mistletoe.

COMPETITORS

CROFARM, LEAF, JUMBOTAIL, KISHAN PAINT, OOTY FRESH, UNDAAN, HPMI, SMERKATO,SREEVATSA AND VNF.

DISCOVER

FOUNDED DATE: July 2015

NINJACART ESTIMATED ANNUAL REVENUE: $1.8 million

HEADQUARTERS: Bengaluru, Karnataka.

INDUSTRY SECTOR: Retail Distributors.

MONTHLY APP DOWNLOADS: 74693

FARMERS: 13500

CITIES LAUNCHED: 7

EMPLOYEES: 4000

HOUSE FROM FARM TO STORES: 12

RANK AMONG WEBSITES : 9,124,780 globally

 

APP

Ninjacart application is available on playstore with rating of 3.7, just select the vegetable and fruits you want select the quantites you would like to order. app will provide you the order ID and delivery date. you can check it on the My order. conifirm Sms will be send on your given number. 

FACILITIES

 

FARMERS: 

  • Farmers realize 20% more revenue than the existing market.
  • one stop sale for all produce
  • Transparent weighing & pricing
  • Payment in 24 hour
  • Saves time

STORES:

  • Competitive prices
  • Doorstep Delivery
  • High Quality Graded Vegetables 

CONSUMERS: 

  • Hygienically handled-one touch handling method
  • 100% Traceable to farms-improves food safety
  • Better Quality

Thnaks for reading

NINJACART CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE, INVESTORS

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