PEE SAFE CASE STUDY

PEE SAFE CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

PEE SAFE CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

PEE SAFE CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

Founder: Vikas Bagaria

PEE SAFE CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

PEE SAFE BUSINESS MODEL

Pee Safe is a producer and online retailer of sanitary pads and hygiene kits for women.

PEE SAFE CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

STORY BEHIND THE IDEA PEE SAFE

The idea for Pee Safe was conceived when Srijana, w/o Vikas Bagaria, Founder, Pee Safe suffered from a UTI in 2013 during a road trip. After this personal experience, the couple came upon the idea of a sanitization spray, which was then created and used within their social groups, family, and friends. Understanding the sensitivity of this problem faced by the majority of the Indian population on a daily basis. They decided to expand the distribution of Pee Safe in the Indian Market.

The brand has been awarded both as ‘Emerging health brand of the year’ and the ‘Best Health Start-up of the year’ by ‘India Health and Wellness Awards 2017’.

PEE SAFE CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

FUNDING

Pee Safe Total Funding: $5.2M

In Jun 2017, it achieves $1M Seed funding led by Venture Catalysts and Alfa Capital.

In Oct 2019, it achieves $4.2M in Series A led by Alkemi Venture.

 

INVESTORS

Venture Catalysts, Alfa Capital, and Alkemi Venture.

PEE SAFE CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

DISCOVER

FOUNDED: 2013

FOUNDER: Vikas Bagaria

HEADQUARTERS: Gurugram, Haryana

EMPLOYEES: 60+

Industry Sector: Health Care Supplies

PRODUCTS: Self Care, Toilet Seat Sanitizer, Aloe Vera Pantyliners etc.

COMPETITORS

Sanfe, Ovira, Carmesi, Sirona, TensCare, Glamego, Gynoveda, Azah, and Livia.

Thanks for reading

PEE SAFE CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

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