SLEEPYOWL CASE STUDY

SLEEPYOWL CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

SLEEPYOWL CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

SLEEPYOWL CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

Co-Founders(from left): Ajai Thandi,Arman Sood, Ashwajeet Singh

SLEEPYOWL CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

SLEEPYOWL BUSINESS MODEL

Delhi based Sleepyowl is a manufacturer and supplier of cold coffee packs and bag-in-box packaging with a dispensing tap.

SLEEPYOWL CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

STORY BEHIND THE IDEA SLEEPYOWL

Friends Ajai Thandi, Ashwajeet Singh, and Arman Sood simply loved and it was this love for coffee that got them to start Sleepyowl, a cold-brew coffee company.

Ajai’s tryst with coffee began whilst he was still an investment banker at JP Morgan in New York. It was what kept him going through long days, arduous nights, and weekends on the job. so it came as an easy decision to jump ship when his childhood friend, Ashwajeet, Proposed the idea of starting a cold-brew coffee company in India. Ashwajeet soon roped in his friend, Arman, and the trio started up Sleepyowl.

SLEEPYOWL CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

FUNDING

 Total funding: Rs 16 crore.

In Apr 2018, it raised $500,000 seed funding led by DSG Consumer Partners.

In March 2020, it raised an undisclosed amount in its Series A round of funding, led by Rukam Capital, Angel list India, and DSG Consumer Partners.

INVESTORS

DSG Consumer partners, Rukam Capital, and AngelList India.

ESTIMATED ANNUAL REVENUE

$ 1 M

SLEEPYOWL CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

DISCOVER

FOUNDED: 2016

FOUNDERS: Ajai Thandi, Ashwajeet Singh, Arman Sood.

HEADQUARTERS: New Delhi

ESTIMATED ANNUAL REVENUE: $ 1 M

TOTAL FUNDING: Rs 16 crore

Industry Sector: Food and Beverages

 OUTLETS: more than 1,000 in Delhi and Mumbai.

PRODUCT AVAILABLE: on the company’s website and Amazon.

COMPETITORS

Black Baza Coffee, Blue Tokai Coffee Roasters, Flying Squirrel, and TrueSouth.

Thanks for reading

SLEEPYOWL COMPANY CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

Subscribe To Get latest update

share your startup story and inspire all