SMOODIES CASE STUDY

SMOODIES CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

SMOODIES CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

SMOODIES CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

Co-Founder and CEO: Anusha Bhushan

SMOODIES CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

SMOODIES BUSINESS MODEL

Bangalore based start-up Smoodies is a producer and supplier of fruit and vegetable Smoothies.

STORY BEHIND THE IDEA SMOODIES

Smoodies was born in the summer of 2016, Both Siddhartha and Anusha are foodies. When they were management consultants they were on the lookout for products that were built on pillars of the integrity of ingredients, health, and taste. When they didn’t find them on shelves, or in the channels that suited there on-the-go lifestyle, we felt passionate about solving this need, and decided to create a brand that is built firmly on the principles of natural wellness. All the ingredients are natural, and they use no added sugar, preservatives, added colours or flavours in there products.

SMOODIES CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

FUNDING

Smoodies Total Funding: $500K

In Jun 2018, It achieves $500K in Seed Round led by 1Crowd.

 

INVESTORS

1Crowd

ESTIMATED ANNUAL REVENUE

$1M

COMPETITORS

Raw Pressery, Fresh pressery, My Greens, Just Pressed, Jus Divine, Juicifix, Naked, Odwalla, Jel Sert, Mars Drinks

PARTNERS

Swiggy, Zomato, Easyday Club, Nilgiris, Amazon, Big Bazaar, BigBasket, Simpli namdhari’s, Natures Basket, Leon, Spar Hypermarket, Ratnadeep, California burrito

SMOODIES CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

DISCOVER

FOUNDED: 2015

FOUNDERs: Anusha Bhushan and Siddhartha Deb

HEADQUARTERS: Bangalore, Karnataka

ESTIMATED ANNUAL REVENUE: 1M

Industry Sector: Non- Alcoholic Beverages

EMPLOYEES: 10+

SMOODIES CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

PRODUCTS

Mighty Mango, Chilli Guava, Jhakkas Jamun, Litchi Lachak, Aam ka Panna, Masala Nimbu Pani, Wacky Watermelon, Bold Berries, and Super Sugarcane.

Thanks for reading

SMOODIES CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

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