TAKATAK CASE STUDY
TAKATAK CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR
CEO OF MX PLAYER: Karan Bedi
TAKATAK BUSINESS MODEL
Takatak is a free Short Video and Social Platform that you can watch and share on social media, Made locally in India.
STORY BEHIND THE IDEA TAKATAK
Indian companies have been scrambling to woo users who are looking for alternatives to TikTok and 58 other Chinese apps after the Indian government banned them. While there are over four dozen desi entrepreneurs who are competing on play Store for downloads.
In fact, Times Internet has two independent products that aim to be TikTok’s alternatives. Two days after launching HotShot on music streaming platform Gaana, the digital arm of Times Group has released another app- MX Taka Tak.
MX Taka Tak allows users to create short videos and share them on social media. Similar to TikTok, it enables video browsing across genres such as dialogue dubbing, comedy, gaming, DIY, food, sports, etc. The app can be used in 10 languages including English.
DISCOVER
Trending on MX Taka Tak
Beauty
Dance
Lip-sync
Singing
Tech
Jokes
Trick
Challenge
Cooking
Comedy
Bollywood
Fashion-style
Main Features
Trending Indian hot videos: Browse trending hot, funny, amazing videos just in a swipe! Load instantly, smooth interface, and lag-free.
Save and share status: Up to 10,000 status videos available for you to pick.
Shoot and edit the way you like: Record the most creative side of you and share it with your fans!
Beauty cam for you: You can choose beauty effects and filters during shooting a video.
Video editor: combine and adjust your videos to the way you need them to be.
Photo editor: pick up to 9 photos and start a story with them.
Rich music library: An evolving music library with fresh editor’s picks. take your creative potential to the next level and unlock the world of endless possibilities.
Thanks for reading
TAKATAK CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR