THE MOMS CO. CASE STUDY

THE MOMS CO. CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

THE MOMS CO. CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

THE MOMS CO. CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

Founders and CEO: Malika Datt Sadani

THE MOMS CO. CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

THE MOMS CO. BUSINESS MODEL

The Moms Co. is a manufacturer and seller of pregnancy and baby care products that includes body wash and foot cream.

THE MOMS CO. CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

STORY BEHIND THE IDEA "THE MOMS CO."

The idea for The Moms Co. came three years ago when husband-wife duo Malika and Mohit Sadani moved back Gurugram from London. “Finding natural, safe, toxin-free product options for there daughter was so hard that she landed up relying on friends and families’ travel plans to get her stock. On speaking to other moms, she soon realized there were others like her who faced similar challenges. It just seemed that there was no one listening to them and trying to solve their needs.

That’s when the couple decided to start The Moms Co. 

THE MOMS CO. CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

FUNDING

The Moms Co. Total Funding: $6M

In Sep 2017, it achieves $1M in Series A led by Saama Capital

In Dec 2019, it achieves $5M in Series B led by DSG Consumer Partners and Saama Capital.

 

INVESTORS

Saama Capital and DSG Consumer Partners

ESTIMATED ANNUAL REVENUE

$4M

COMPETITORS

Firstcry, Bey Bee, Mamaearth, MyBabyCart, NeedyBee, HopScotch, Babyoye, PinkBlueIndia, Mee Mee, and Dipers4baby.

THE MOMS CO. CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

DISCOVER

FOUNDED: 2016

CEO: Malika Datt Sadani

HEADQUARTERS: Gurugram, Haryana

ESTIMATED ANNUAL REVENUE: $4M

EMPLOYEES: 80+

Industry Sector: Personal product

FACEBOOK FOLLOWERS: 48K+

TWITTER FOLLOWERS: 267+

CATEGORIES: Baby, Skin, Pregnancy, Haircare, Face care, Body care, and gifts.

CASH ON DELIVERY: Available

CONTACT: [email protected]

SUPPORT: 91-11-4309-2112

Thanks for reading

THE MOMS CO. CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

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