THE MUMUM CO. CASE STUDY

THE MUMUM CO. CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

THE MUMUM CO. CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

THE MUMUM CO. CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

Founders( from left) : Shreya and Farah

THE MUMUM CO. CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

THE MUMUM CO. BUSINESS MODEL

The Mumum Co. is a manufacturer and seller of natural ingredients added snacks products.

THE MUMUM CO. CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

STORY BEHIND THE IDEA "THE MUMUM CO."

When Farah and Shreya became parents, they looked around for healthy, real yet fun food to feed their children. They soon realized that many parents were in the same boat as there, with very few trustworthy options available.

So they turned their kitchens into snacks labs and daddy and mommy friends with healthier options.

¬†Mumum named after the universal word that children use for food, The Mumum Co. is a company built on a mother’s love and one that embodies the playfulness of a child.

THE MUMUM CO. CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

FUNDING

The Mumum Co. Total Funding: $500K

In Jul 2018, it achieves $500K in Angel funding round.

ESTIMATED ANNUAL REVENUE

<$1M

COMPETITORS

Frubites, Go desi, Eat any time, Hari om bio food, Euro, Nutty, Gritties, DFM Foods, Bambino, Balaji Wafers, and Haldiram’s,

THE MUMUM CO. CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

DISCOVER

FOUNDED: 2016

Co-founders: Farah Nathani Menzies and Shreya

HEADQUARTERS: Mumbai, Maharashtra.

ESTIMATED ANNUAL REVENUE: <$1M

EMPLOYEES: 16+

Industry Sector: Packaged Foods & Meats

 

SNACKS: Sprinklies, Melties, Crunchies.

Thanks for reading

THE MUMUM CO. CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

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