TIKTOK CASE STUDY
OWNER: ZHANG YIMING
Zhang Yiming, a 35 year old entrepreneur is a CEO of Bytedance and he is the owner of the TIKTOK, was recently crowned the world’s most valuable startup. his background includes the creation of a real estate search engine. well he is a big fan of biographies and spent a lot of time in college reading. during college, he built websites and tech trouble shooting for extra money. he also made it compulsory for all management team members to make their own tiktok videos and they must win a certain numbers of ‘likes’ otherwise, they have to do push-up. it was a big step for him.
TIKTOK BUSINESS MODEL
Tiktok was launched in September 2017.Tiktok is an iOS and Android app and destination of short mobile videos which enables every one to be a creator on a global stage. Tiktok is owned by ByteDance $75 billion valuation company. Tiktok is the most downloaded app in the world. tiktok also overtake the Facebook most downloaded app legacy in 2019. Tiktok as one of the world’s most popular apps tiktok now has active users in over 150 countries and region.
BYTEDANCE OWNS THE TIKTOK
ByteDance is a $75 billion valuation company . the founder of Bytedance is Zhang yiming. ByteDance launched the Tiktok app in September 2017, for market outside of china. inside china ByteDance launched DOUYIN for the china market in September 2016. Douyin was developed in 200 day’s and with in 1 year got 100 million users, and 1 billion videos viewed every day. well Tiktok and Douyin are the same app but runs on differnt servers. ByteDance also have Toutias a massively popular news platform with 240 million downloaders, as well as products like Xigua video, Topbuzz & Buzzvideo.
MUSICAL.LY MERGED INTO TIKTOK
9 November 21017, ByteDance parent company of Tiktok, spent $1 billion to purchase musical.ly and merges with similar app Tiktok. well Musical.ly was a startup based in Shanghai with an office in Santa monica, California. on 2 august 2018 Tiktok merged with Musical.ly to crate a larger video community. well Musical.ly was release on August 2014.
Sachin Sharma is Director, sales and Partnership, Tiktok India
Sachin sharma is the Director sales and Partnership, Tiktok India and said Tiktok is one of the Biggest market for any content sharing platform. Tiktok India has 200 million monthly active users in India and Tiktok India is the fastest-growing and most downloaded app. it is available in 10 indian languages, with 500 Tiktok employees in India.
TIKTOK mobile app allows users to create a 15 to 60 second short video on themselves which often feature music in the background, you can spend up, slowed down or edited with a filter. user can choose background music and edit with filter and you can also adjust speed befor uploading it. you can also share video to other platforms.
TRENDING AND POPULAR HASHTAGS OF TIKTOK
#EduTok 3 billion views
#MeriMaa 1.3 billion views
#desifood 4.5 billion views
#cricketworldcup 1.9 billion views
TIKTOK raised by $3 billion led by Japanese firm SoftBank GRoup, KKR and General Altantic.