WHITEHAT JR CASE STUDY

WHITEHAT JR CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

WHITEHAT JR CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

WHITEHAT JR CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

Founder and CEO: Karan Bajaj

The former chief executive of Discovery Networks India, operates in the K-12 segment, teaching students to code, and helping them build commercial-ready games, animations, and apps, using the fundamentals of coding.

WHITEHAT JR CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

WHITEHAT JR BUSINESS MODEL

Mumbai based startup WhiteHat Jr is an educational technology platform that offers programming, coding, and application development courses up to class 12th students.

WHITEHAT JR CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

STORY BEHIND THE IDEA WHITEHAT JR

After graduation from Birla Institute of Technology in 1999 and IIM-B in 2002, Karan worked for corporates like Kraft, P & G, and BCG.

The founder believes that every startup comes from a deep personal experience of an entrepreneur, which they want to bring a change to the world.

Karan says: “As a father of two daughters, I was aware of the massive shifts in every aspect of living caused by technology, and wanted my kids to be at the center of creating technology coding from MIT and TUFTS. Interestingly, the research indicated that kids who code go through a fundamental psychological shift when they use the fundamentals of logic, sequence, structure, and algorithmic thinking to create tech products such as games, animation, and apps. they start to think of life as a playground for experimentation and creation.”

Karan says, that’s when he thought of creating WhiteHat Jr with an aim to empower the next generation to become creators versus comsumers of technology.

WHITEHAT JR CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

WHITEHAT JR FUNDING

Total Funding: $11.3M

 

Apr 2019, raised $1.3M in Seed round led by Nexus, and Omidyar Network.

Sep 2019, raised $10M in Series A led by Nexus, Omidyar Network, and Owl Ventures.

INVESTORS

Nexus, Omidyar Network, and Owl Ventures

COMPETITORS

Coding Ninja, Coding Blocks, Camok12, CodeCombat, Kenzie Academy, Analytics Training Institute, Thinkful.  

Estimated Annual Revenue

$12.5M

WHITEHAT JR CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

DISCOVER

FOUNDED: 2019

CEO: Karan Bajaj

HEADQUARTERS: Mumbai, Maharashtra

ESTIMATED ANNUAL REVENUE: $12.5M

Industry Sector: E-Learning

ESTIMATED EMPLOYEES: 1,000+

TEACHERS: 7,000

STUDENTS: 2, 500, 000

CLASS TAKEN: 1,630,000

Thanks for reading

WHITEHAT JR CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

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