WHYTE FARMS CASE STUDY

WHYTE FARMS CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

WHYTE FARMS CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

WHYTE FARMS CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

Co-Founder: Kanika Yadav

WHYTE FARMS CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

WHYTE FARMS BUSINESS MODEL

Whyte Farms is an online platform where they provide Organic farm fresh milk and ghee.

WHYTE FARMS CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

STORY BEHIND THE IDEA WHYTE FARMS

Growing up on the borders of the city, Kanika is always closers to nature. Passionately fed by her mother with pure wholesome food every day, she became connoisseurs of all that was produced naturally and tasted good. Destiny soon took her to faraway nations where she studied and mastered her skills.

It was destiny again that brought her back to her motherland. it was then she realized how difficult it had become for people to eat organic food in the cities of India. People were desperately wishing to move towards a healthier way of eating, but there was no one to cater to the need. That’s when her passion for organic food gave birth to a dream, the dream to provide her nation with natural, nutritious, pure, and wholesome food.

 

WHYTE FARMS CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

HOW WHYTE FARMS IS DIFFERENT

HI-TECH FARM: ISO & FSSAI certified farm.

TOUCH-FREE MILKING: Zero human touches from grass to glass.

BOTTLED FRESH: Delivered in eco-friendly glass bottles.

WITH 8 HOURS OF MILKING: Fresh milk reaches your doorstep within 8 hours of milking.

 

WHYTE FARMS CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

WHYTE FARMS

Spread over 25 acres of land on the border of Rajasthan, the beautiful piece of land is able to keep more than 500 cows. A haven for cattle, it is designed to keep them mooing and chewing even when they are going through mood swings. it has got luxurious barns with giant fans and high roofs to keep them cool during the summers, even the sand on the ground is imported to give them the best experience.

WHYTE FARMS CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

HI-TECH WHYTE FARMS

Whyte farm is equipped with the most advanced milking machine, the 2*6 Herringbone parlor. it senses the position of the cow, records the amount of milk delivered, and other information which it sends to the main computer. on the ground, it can milk 12 cows in 7 minutes. The cows walk into the parlor and are milked automatically by the machines. See no hands involved.

The fresh milk then passes through the PHE pipelines and is chilled to 4 degrees C immediately.

ESTIMATED ANNUAL REVENUE

Rs 7 Cr

INVESTMENT

An initial investment of nearly Rs 4 crore

WHYTE FARMS CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

DISCOVER

FOUNDED: 2015

FOUNDERS: Kanika Yadav and Sanjeev Yadav

ESTIMATED ANNUAL REVENUE: Rs 7 crore

PRODUCT: milk and ghee.

Industry Sector: food 

SUBSCRIPTIONS: Available

COMPETITORS

Milkbasket, Epigamia, Country Delight, Gho Agro, Provilac Dairy Farms, Arrowline Organic Dairy, Treat Ice Cream, Milk mantra.

Thanks for reading

WHYTE FARMS CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

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