ZOMATO CASE STUDY

ZOMATO CASE STUDY, FUNDING, BUSINESS MODEL REVENUE, INVESTORS

Founders (from left) Pankaj chaddah and Deepinder Goyal

Two IIT Delhi alumnus, Deepinder goyal and Pankaj chaddah founded a food delivery startup on 10th july 2008 and now they serve 24 countries.

ZOMATO BUSINESS MODEL

Zomato is an Indian food delivery startup which provide a search app. that have detailed information for restaurants. it help consumers globally to discover , rate and review restaurants as well as create their own personal network of foodies for trusted recommendations. 

 

STORY BEHIND THE IDEA

Initially Zomato was started as Foodiebuy, in November 2010 it was renamed Zomato. Zomato is founded by two IIT Delhi alumnus, Deepinder Goyal, and Pankaj chaddah. Zomato was established in July 2008. they were the employees of Bain & co in New Delhi. Once Deepinder saw his colleagues who consistently had a demand for menu of different restaurants to order food. that’s  when the idea struck Deepinder and he thought of converting these restaurant paper menus into a digital app.   

FUNDING AND INVESTORS

2010-2013: raised by $16.7 million  from info Edge India

November 2013: Raised by $37 million from Seqoia capital and Info Edge India.

November 2014: Raised by $600 million from Info Edge India  & Vy Capital & Sequoia Capital.

April 2015: Raised by $50 million from Info Edge India , Vy Capital and Sequoia capital.

September 2015: Raised by $60 million from Temasek and Vy capital.

October 2018: Raised by $250 million from Alibaba.

later 2018: additional raised by $150 million from Ant Financial.

DISCOVER

EMPLOYEES: 5000+

USERS: 80 million, monthly active users.

AVAILABLE LANGUAGES: English, Turkish, Portuguese, Indonesian, Spanish, Czech, Slovak, Polish, Italian, Vietnamese.

AREA SERVED: 24 COUNTRIES

Australia, Brazil, Canada, Chile, Czech Republic, India, Indonesia, Ireland, Italy, Lebanon, Malaysia, New Zealand, Philippines, Poland, Portugal, Qutar, Singapore, Slovakia, South Africa, Sri Lanka, Turkey, UAE, UK AND US.

APP

app is very easy to use and user friendly. you just have to take a look at near by restaurants and recommendations or you can even search the type of food you like on the search bar . select the quantities you want, some offers also available there and set your delivery location and click order . order confirmation will be confirm through call or SMS   and you can even contact with Zomato delivery person. some delivery charges will also include if your location is little far.

CHALLENGES FACED

 

The most significant challenge they faced was to find a way to cover all the areas in all the cities so that they will not miss a single finest restaurant and people should have all menu option of finest restaurants.  

Thanks for reading

ZOMATO CASE STUDY, FUNDING, BUSINESS MODEL REVENUE, INVESTORS

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