BIJU’S CASE STUDY
BYJU’S CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE, INVESTORS, COMPETITOR
Founder and CEO : Byju Raveendran
BYJU'S BUSINESS MODEL
Byju’s is a digital education platform that offers personalized learning programs for K-12 students.
STORY BEHIND THE IDEA BYJU'S
Byju doesn’t have the IIT and IIM tag. Growing up in Azhikode in Kannur District of Kerala, he went to a Malayalam-medium school, What helped was that he had an instant affinity for mathematics and science.
Soon, his love for math and science had gone beyond just academics. An engineer, Byju’s journey began with helping his friend for CAT coaching. This led to BYJU’S CAT coaching classes.
At the time, he was working overseas for Pan Ocean Shipping Ltd, a UK-based shipping firm. What started as an informal stint with just 35 students soon turned into something massive, garnering 1,200 students in just six sessions.
This was the beginning of what would be today’s version of BYJU’S.
In 2011, the company was officially registered as Think & Learn Pvt Ltd. Better recognized by its brand name, BYJU’S – the Learning App, the startup today is one of the few Indian companies that has witnessed 100 percent growth in 3 consecutive years.
Brand Ambassador: SRK.
Vedantu Total Funding: $1.5B
In May 2015, it achieved funding of $25Min Series B led by Sequoia.
In May 2016, it achieved funding of $75M led by Sequoia and Sofina.
In May 2015, it achieved funding of $5 million in Series A from investors Accel.
In Sep 2016, it achieved $50 million from investors CZ, Sequoia, Sofina, and Lightspeed.
In Dec 2016, it achieved $15M led by IFC.
In March 2017, it achieved $30 million from investor Verlinvest in Series C.
In Sep 2018, It achieved $100 million from investor General Atlantic.
In Dec 2018, $400 million from Investors CPP investment board, Naspers, and General Atlantic.
In Mar 2019, $42.3 million in Series F led by General Atlantic and Tencent.
In Jun 2019, $250 million led by QIB and Owl Ventures.
In Jan 2020, $200M.
In Feb 2020, $200M led by General Atlantic.
In Jun 26, 2020, $100M led by private Equity round.
BYJU'S COMPANY VALUATION
ESTIMATED ANNUAL REVENUE
Unacademy, Vedantu, Toppr, Embibe, Learnpedia, Plancess, Testbook, Extramarks, Top Rankers, and Khan Academy.
Aug 2020, acquired WhiteHat Jr in $300M.
Jan 2019, acquired OSMO in $120M.
Jul 2018, acquired MathAdventure in Undisclosed Amount.
Jul 2017, acquired TutorVista in Undisclosed Amount.
Jul 2017, acquired Edurite in Undisclosed Amount.
HEADQUARTERS: Bangalore, Karnataka
ESTIMATED ANNUAL REVENUE: $372.2M
Avg time spent daily: 71 Min
Industry Sector: E-Learning
App Star: 4.7+
Twitter Follower: 794
Facebook Follower: 921,967
Thanks for reading
BIJU’S CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE, INVESTORS, COMPETITOR