GOODMYLK CASE STUDY
GOODMYLK CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR
Founder and CEO: Abhay Rangan
GOODMYLK BUSINESS MODEL
Bengaluru based startup Goodmylk is a private company which home delivers delicious plant-based dairy products right to your doorstep. like Cashew-oat milk, Peanut curd, and butter. All the products are 100% vegan.
STORY BEHIND THE IDEA GOODMYLK
We were a bunch of teenagers in different Indian Cities doing campaigns for veganism on the streets, Abhay Rangan explains. “A common argument I came across was that the vegan alternatives were expensive. I looked around and there were very few exclusively vegan businesses that were accessible to me on a student budget. Veganarke was born out of a desire to make vegan products affordable and accessible to everyone.”
GOODMYLK FUNDING
Goodmylk Total Funding: $400K
Jan 17, 2020, Goodmylk has raised $400K in Seed round led by Veginvest, Ginni International, Elisa Khong, and Sandeep Singh.
INVESTORS
Veginvest, Ginni International, Elisa Khong, Sandeep Singh.
COMPETITORS
Epigamia, VeganDukan, Moon Brew, Urban Platter, Wellversed.in, Vvegano.
Estimated Annual Revenue
<$1M
PRODUCTS
Cashew Oat Mylk, Chocolate Mylk, Peanut Curd, Vegan Mayonnaise, Unsalted Butter, Good Mylks, Goodmylk Basket – Regional, Goodmylk Basket- Nationwide, Cooking Essentials.
DISCOVER
FOUNDED: 2015
CEO: Abhay Rangan
HEADQUARTERS: Bengaluru, Karnataka.
ESTIMATED ANNUAL REVENUE: <$1M
Industry Sector: Food and Beverage
ESTIMATED EMPLOYEES: 12+
SHOP: Bengaluru, Chennai, Mumbai, Delhi.
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GOODMYLK CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR