GROFERS CASE STUDY
GROFERS CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR

Founders (from left) Albinder Dhindsa and Saurabh kumar
Albinder Dhindsa: He completed his Bachelors in Technology from the IIT-D and has also pursued his Masters in Business Administration from the Columbia University-Columbia Business School, After completing his education he came back to India and joined Zomato as Head of International Operation, he worked there for 3 years and grasped the knowledge on how to run a business while he was working on Zomato he worked on the idea of Grofers,
Saurabh Kumar: He is graduated from IIT-Bombay and went to the University of Texas for his MS. He worked Cambridge Systematics along with Albinder Dhindsa, he had also worked with Opera Solution as Senior Analyst Rasilant Technologies in Mumbai as a COO.

GROFERS BUSINESS MODEL
Grofers is an online platform that helps to order groceries, Bakery, fruits, flowers, meats, pet care, and vegetables, etc.

GROFERS STORY BEHIND THE IDEA
Albinder Dhindsa and Saurabh kumar met each other while working for Cambridge Systematics. Both of them kept in touch even after leaving that job and discover the huge gap in the logistics or delivery industry and could sense a huge untapped opportunity. Hence they quickly got together again and start working on the idea and laid the foundation for their startup.
In 2013 they launched an app named Onenumber. Service was to provide an on-demand pickup & drop service from the shop like pharmacy, grocery, and restaurants for a customer. It was basically a one-stop solution for customers’ local delivery needs but soon they realized that 90% of their orders are for groceries and pharmacy products hence the change their model to concentrate only on groceries and pharmacy and rebranded themselves as Grofers.
GROFERS REVENUE MODEL
Grofers has tied-up with merchants and stores in local areas. Grofers allows these stores or merchants to have more customers through their app and they charge some commission(8%-15%). Grofers charges 8% on order below 700 and 12%-15% commission on orders below 1,000.

FUNDING
Grofers Total Funding: $517M
In Feb 2015, it achieves $10M in Series A
In Apr 2015, it achieves $35M in Series B
In Nov 2015, it achieves $120M in Series C
In Oct 2017, it achieves $14.7M in Equity
In March 2018, it achieves $62M in Series E
In May 2019, it achieves $200M in Series F
In Jul 2019, it achieves $10M in Series F
In Oct 2019, it achieves $20.1M in Equity
In Nov 2019,it achieves $45.2M in Equity
INVESTORS: Sequoia, Softbank, Tiger Global Management, KTB Investment, and Abu Dhabi Capital Group.

DISCOVER
FOUNDED: 2014
HEADQUARTERS: Gurugram, Haryana
ESTIMATED ANNUAL REVENUE: $400M
EMPLOYEES: 5,000+
Industry Sector: Retail Distributors
LOCAL DELIVERY: Guaranteed within 90 minutes under 4Km
OPERATED IN CITIES: Delhi, Mumbai, Gurugram, Bangalore, Pune, Jaipur, Chennai, Hyderabad, Kolkata, Lucknow, Ahmedabad, Noida, Ghaziabad, Kochi, Kanpur, Faridabad, Meerut, Rohatk, and Bhiwadi.
COMPETITORS
BigBasket, Dunzo, Dimart, PepperTap, Natures Basket, ZopSmart, Tokri, Kingbasket, Grocerskey, and Satvacart.
ACQUISITIONS
In Oct 2015, it acquired Townrush and Spoonjoy.

GROFERS APP
Groffers app is available on Google play store with 4.2 stars.
Lowest prices guaranteed on all your groceries.
100% return and exchange policy.
Multiple Payment Options: COD, credit & debit cards, net banking, and wallets.
You can search in 6 regional languages.
5,000+ products
Thanks for reading
GROFERS CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR