MAKEMYTRIP CASE STUDY
MakeMyTrip CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR
Founder: Deep Kalra
Deep Kalra was born in Hyderabad and studied in Delhi and Ahmedabad. He obtained his Bachelor’s degree in Economics from St. Stephen’s College, Delhi in 1990 and his MBA from IIM, Ahmedabad in 1992.
MakeMyTrip BUSINESS MODEL
MakeMyTrip is an online platform that enables users to book a flight, bus, train, hotel and other accommodations.
STORY BEHIND THE IDEA MakeMyTrip
After completing MBA, Deep Kalra worked at ABN Amro Bank and GE money and lived a luxurious life. But he was not in a mood to listen to his boss’s voice. His life dramatically changed after a meeting with his friend at a Mumbai mall where they developed the business plan over a napkin and a topmost company came on the floor from a napkin.
Deep Kalra was in the mood to open the online travel portal in such a situation when there were only 50 million internet users and out of which only 2 million had a broadband connection. The investors were not in a mood to invest with Deep and revoked but it was not enough to disrupt Deep from his vision. He along with 2 other managers worked for 18 months without any salary. Now MakeMyTrip is the largest online travel company in India.
FUNDING
MakeMyTrip Total Funding: $609M
In Mar 2006, it achieves $6M in Series B
In Dec 2006, it achieves $13M in Series B
In Aug 2010, it achieves $70M in IPO
In May 2015, it achieves $10M
In Jan 2016, it achieves $180M
In May 2017, it achieves $330M in Private placement
INVESTORS
Helion venture partners, Sierra ventures, Saif Partners, Naspers, and Ctrip.
DISCOVER
FOUNDED: 2000
CEO: Rajesh Magow
HEADQUARTERS: Gurugram, Haryana
ESTIMATED ANNUAL REVENUE: $526.8M
EMPLOYEES: 1,940+
Industry Sector: Travel Agency
FACEBOOK FOLLOWERS: 2.7M
TWITTER FOLLOWERS: 65.8K
OPERATING IN COUNTRY: India, UAE, US
MakeMyTrip REVENUE MODEL
MakeMyTrip’s revenues are currently split almost equally between ticketing and tours and hotel bookings. Hotels and packages, a higher margin category compared with the airline ticketing, is the biggest revenue contributor and account for 56% of the net revenue. The company is the market leader in domestic flight ticketing with a 24% market share.
COMPETITORS
Yatra, Booking.com, Cleartrip, Expedia, Cox & Kings, Thomas cook, Travelguru, OYO, Vista Rooms, and Easemytrip.com.
ACQUISITIONS
In Apr 2015, it acquired mygola.
In Apr 2019, it acquired Quest2travel.
MakeMyTrip APP
MakeMyTrip app is available on Google play store with 4.5 stars.
MakeMyTrip Facilities:
Flight booking
Hotel booking
Holiday booking
Bus booking
IRCTC Authorized Rail booking
Outstation Cabs
PNR status
Manage trip
Fast, safe, secure
Flight status
Exclusive Deals
Thanks for reading
MakeMyTrip CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR