MILKBASKET CASE STUDY
ACKO CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE, INVESTORS
CEO and Co-Founder : Anant Goel
MILKBASKET BUSINESS MODEL
Milkbasket is a Gurugram based startup founded in 2015. Milkbasket is a mobile based application that delivers milk, bread, eggs, butter, juices and other daily need items every morning, right at your doorstep, free of charge. more than 5,000 branded products are available , 40 variteties of milk(fresh,tetra pack,cow,buffalo,organic, etc) from over 10 brands including amul, mother dairy, nestle etc.
FUNDING
Total funding is $32.2 million.
June 2019: $10.5 million led by Unilever Ventures, kalaari Capital, Blume Ventures and Mayfield Fund, llc.
April 2019: $2.9 million
Dec 2018: $7 million in Series A led by Mayfield, Beenext, Kalaari Capital, Blume and unilever.
Nov 2018: $1.4 million led by Mayfield, Beenext, Kalaari Capital, Blume and unilever.
May 2018: $7 million in Series A led by Mayfield, Beenext, Kalaari Capital, Blume and unilever.
Jan 2018: $3 million Seed funding led by Blume and unilever.
Apr 2016: $500K Seed funding led by EVC.
INVESTORS
Mayfield, Beenext, Kalaari Capital, Blume, EVC and unilever.
COMPETITORS
SUPR DAILY, DALYNINJA, AMSHOP,TOWN ESSENTIALS,RAINCAN,WAKEUPBASKET,MORNING CART,ZOPSMART,PEPPERTAP AND BIGBASKET.
CITIES
GURUGRAM, NOIDA, GREATER NOIDA, GHAZIABAD, HYDERABAD AND BANGALORE.
DISCOVER
FOUNDED: 2015
HEADQUATERS: Gurugram, Haryana
CEO & CO-FOUNDER : Anant goel
REVENUE : $5 Million
INDUSTRY SECTOR: E-commerce
PLAYSTORE RATING: 3.7
EMPLOYEES : 1,500
TWITTER FOKKOWERS: 37
FACEBOOK FOLLOWER: 6,555
APP
Milk basket app is available on Playstore with 3.8 rating. it is very easy to use . some features of Milkbasket:
Assured free delivery by 7 am every day.
No minimum order.
Order till midnight 12 am get it by early morning.
No question asked refund policy.
Discounts on every items.
5000+ branded products.
No payment check-outs, No OTP, CVV hassle at every order.
Set up recurring orders.
Keep track of yoyr account expenses.
Thanks for reading
ACKO CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE, INVESTORS
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