PEE SAFE CASE STUDY
PEE SAFE CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR
Founder: Vikas Bagaria
PEE SAFE BUSINESS MODEL
Pee Safe is a producer and online retailer of sanitary pads and hygiene kits for women.
STORY BEHIND THE IDEA PEE SAFE
The idea for Pee Safe was conceived when Srijana, w/o Vikas Bagaria, Founder, Pee Safe suffered from a UTI in 2013 during a road trip. After this personal experience, the couple came upon the idea of a sanitization spray, which was then created and used within their social groups, family, and friends. Understanding the sensitivity of this problem faced by the majority of the Indian population on a daily basis. They decided to expand the distribution of Pee Safe in the Indian Market.
The brand has been awarded both as ‘Emerging health brand of the year’ and the ‘Best Health Start-up of the year’ by ‘India Health and Wellness Awards 2017’.
FUNDING
Pee Safe Total Funding: $5.2M
In Jun 2017, it achieves $1M Seed funding led by Venture Catalysts and Alfa Capital.
In Oct 2019, it achieves $4.2M in Series A led by Alkemi Venture.
INVESTORS
Venture Catalysts, Alfa Capital, and Alkemi Venture.
DISCOVER
FOUNDED: 2013
FOUNDER: Vikas Bagaria
HEADQUARTERS: Gurugram, Haryana
EMPLOYEES: 60+
Industry Sector: Health Care Supplies
PRODUCTS: Self Care, Toilet Seat Sanitizer, Aloe Vera Pantyliners etc.
COMPETITORS
Sanfe, Ovira, Carmesi, Sirona, TensCare, Glamego, Gynoveda, Azah, and Livia.
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PEE SAFE CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR