SLEEPYOWL CASE STUDY
SLEEPYOWL CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR
Co-Founders(from left): Ajai Thandi,Arman Sood, Ashwajeet Singh
SLEEPYOWL BUSINESS MODEL
Delhi based Sleepyowl is a manufacturer and supplier of cold coffee packs and bag-in-box packaging with a dispensing tap.
STORY BEHIND THE IDEA SLEEPYOWL
Friends Ajai Thandi, Ashwajeet Singh, and Arman Sood simply loved and it was this love for coffee that got them to start Sleepyowl, a cold-brew coffee company.
Ajai’s tryst with coffee began whilst he was still an investment banker at JP Morgan in New York. It was what kept him going through long days, arduous nights, and weekends on the job. so it came as an easy decision to jump ship when his childhood friend, Ashwajeet, Proposed the idea of starting a cold-brew coffee company in India. Ashwajeet soon roped in his friend, Arman, and the trio started up Sleepyowl.
FUNDING
Total funding: Rs 16 crore.
In Apr 2018, it raised $500,000 seed funding led by DSG Consumer Partners.
In March 2020, it raised an undisclosed amount in its Series A round of funding, led by Rukam Capital, Angel list India, and DSG Consumer Partners.
INVESTORS
DSG Consumer partners, Rukam Capital, and AngelList India.
ESTIMATED ANNUAL REVENUE
$ 1 M
DISCOVER
FOUNDED: 2016
FOUNDERS: Ajai Thandi, Ashwajeet Singh, Arman Sood.
HEADQUARTERS: New Delhi
ESTIMATED ANNUAL REVENUE: $ 1 M
TOTAL FUNDING: Rs 16 crore
Industry Sector: Food and Beverages
OUTLETS: more than 1,000 in Delhi and Mumbai.
PRODUCT AVAILABLE: on the company’s website and Amazon.
COMPETITORS
Black Baza Coffee, Blue Tokai Coffee Roasters, Flying Squirrel, and TrueSouth.
Thanks for reading
SLEEPYOWL COMPANY CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR