THE MUMUM CO. CASE STUDY
THE MUMUM CO. CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR
Founders( from left) : Shreya and Farah
THE MUMUM CO. BUSINESS MODEL
The Mumum Co. is a manufacturer and seller of natural ingredients added snacks products.
STORY BEHIND THE IDEA "THE MUMUM CO."
When Farah and Shreya became parents, they looked around for healthy, real yet fun food to feed their children. They soon realized that many parents were in the same boat as there, with very few trustworthy options available.
So they turned their kitchens into snacks labs and daddy and mommy friends with healthier options.
Mumum named after the universal word that children use for food, The Mumum Co. is a company built on a mother’s love and one that embodies the playfulness of a child.
FUNDING
The Mumum Co. Total Funding: $500K
In Jul 2018, it achieves $500K in Angel funding round.
ESTIMATED ANNUAL REVENUE
<$1M
COMPETITORS
Frubites, Go desi, Eat any time, Hari om bio food, Euro, Nutty, Gritties, DFM Foods, Bambino, Balaji Wafers, and Haldiram’s,
DISCOVER
FOUNDED: 2016
Co-founders: Farah Nathani Menzies and Shreya
HEADQUARTERS: Mumbai, Maharashtra.
ESTIMATED ANNUAL REVENUE: <$1M
EMPLOYEES: 16+
Industry Sector: Packaged Foods & Meats
SNACKS: Sprinklies, Melties, Crunchies.
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THE MUMUM CO. CASE STUDY, FUNDING, BUSINESS MODEL, REVENUE MODEL, INVESTORS, COMPETITOR